Branding, logo design
Flux Productions is a Vancouver-based photography and videography production company. The company consists of three males in their 20s. All three are cool, down-to-earth and friendly, and they wanted branding created to reflect this and a design that would make their clients feel at ease.
It was hard for the three clients to pick a name for their production company so the name is inspired by my love for words. A word like ‘flux’ is short, sweet, eye-catching and unique. Flux means continuous change, as life is. It is a fitting name for their company because cameras are, ironically, able to capture fleeting moments in time.
The target demographic for Flux Productions are working-class young adults, ages 19 – 35 years old, needing creative work done in Vancouver and the Lower Mainland. Overall, the clients would like the branding to have a modern feel to connect with millenials. Because the production company is based in Vancouver, they would like the branding to reflect the Pacific Northwest to connect with people in this area, and because the clients themselves are fans of the outdoors.
As part of the project, I created a Visual Identity System which includes a logo, colour palette, typography, types of images, tone, and voice, which I then displayed on business cards and a letterhead for the company. The clients wanted a simple, clean design with a modern feel, as well as something to reflect their love for the Pacific Northwest region. The paper used for their business cards and letterhead is recycled brown paper, to be environmentally-friendly and to give a rustic feel to symbolize their connection with nature.
Adobe Photoshop and Illustrator