The Donut Hunt

Categories

Branding, advertising


The Story

The Donut Hunt is a brand booklet created for a design project for a fictional client, a Vancouver-based tourism bureau.  Simply put, I love dessert food. More specifically, I love donuts. So why not design a brand booklet on all the awesome donut shops in the city that reflect Vancouver’s uniqueness? Plus, what better way to unite a community than through pastries?  The brand booklet features a map, checklist, and a hashtag to use for social media, to encourage participation.

Demographic

The Donut Hunt’s demographic includes young adults living in Vancouver interested in food/desserts (ie. “foodies”) and trying new things around the city. Its secondary audience are tourists visiting Vancouver (for example, from Seattle or Portland).

 The Goal

 I had 3 goals with this project:

  1. To create a brand booklet that was eye-catching and minimal, to attract its target demographic (young adults, foodies, and tourists)
  2. To create an easy-to-follow booklet that includes information on donut shops, a map, and a checklist
  3. To create an experience that participants would want to advocate on social media

Tools

Adobe Illustrator and Photoshop

The Process

Mindmap 

"The Donut Hunt" mind map

 

Thumbnails

"The Donut Hunt" concept thumbnails

 

Moodboard

"The Donut Hunt" moodboard


Roughs

"The Donut Hunt" roughs

"The Donut Hunt" roughs

 


Final Product