The Donut Hunt is a brand booklet created for a design project for a fictional client, a Vancouver-based tourism bureau. Simply put, I love dessert food. More specifically, I love donuts. So why not design a brand booklet on all the awesome donut shops in the city that reflect Vancouver’s uniqueness? Plus, what better way to unite a community than through pastries? The brand booklet features a map, checklist, and a hashtag to use for social media, to encourage participation.
The Donut Hunt’s demographic includes young adults living in Vancouver interested in food/desserts (ie. “foodies”) and trying new things around the city. Its secondary audience are tourists visiting Vancouver (for example, from Seattle or Portland).
I had 3 goals with this project:
- To create a brand booklet that was eye-catching and minimal, to attract its target demographic (young adults, foodies, and tourists)
- To create an easy-to-follow booklet that includes information on donut shops, a map, and a checklist
- To create an experience that participants would want to advocate on social media
Adobe Illustrator and Photoshop